Our Story

Designed for more

Amilo started with the little things that shouldn't still be a problem. The waistband you keep pulling up between sets. The strap that starts digging in halfway through a session. The leggings that work in the gym but look wrong everywhere else.

We were tired of activewear that didn't stay put, and of having to choose between kit that performs and kit that looks put-together. And we wanted something that was surprisingly hard to find: premium, design-led activewear from a British brand.

So we started making it.

Made to stay put

Everything we make starts with two questions. Will it still feel right at the end of a hard session? And will it still look right when you walk out of the gym? Our waistbands are designed to stay where you put them. Our straps are designed to support you without digging in. And every piece is made to move with you from training to the rest of your day: the commute, the coffee afterwards, the weekend.

Meet OCTA

OCTA is our premium line and the clearest expression of what Amilo stands for. The OCTA set pairs seamless leggings with a high-rise waistband designed to stay put, and a cross-back strap bra built for real movement. Less noise, fewer distractions, just kit that lets you focus on the session.

British born and bred

Amilo is a British brand, and we're building it the way we think it should be built: thoughtfully, in limited first drops, and with the people who wear it. We'd rather make a small number of pieces properly than chase every trend.

Made with you

We're just getting started, and the people who wear Amilo will shape what comes next. Tell us what you love and what you'd change. Every review and message helps us make the next drop better.

Our promise

  • Free UK delivery on orders over £100
  • Free size exchanges within 30 days
  • 30-day returns on unworn items
  • Questions answered by real people at contact@amilo.co.uk

Designed for more. British born and bred.

Shop OCTA · Shop women · Shop men